Attention founders

If you run a B2B SaaS — we'll help you install a profitable Meta Ad system that only targets prospects who need your solution and have the budget for it

It's already been used by 150+ different startups, 14 of which scaled past 1M ARR exclusively with this system
Fill out this form to get started & see how much more we can help you make
THE PROBLEM

Launching ads is easy. Making them profitable enough to truly scale your business is the hard part.

The question is: will you master them fast enough to scale — or burn months and runway figuring it out alone?
01
Trial & error is too expensive
Sure, you can learn ads by yourself. But every wrong campaign costs thousands — and the problem is, you won’t know it’s wrong until months later.

Each test feels like tuition, except you’re paying with real pipeline and limited runway. By the time you finally “figure it out,” the money and momentum are gone.

02
You don’t want to lose a year learning the hard way
Most founders underestimate how long ads take to master. By the time you finally crack it, competitors with deeper pockets will have already taken a lot more market share.
03
You don’t know the benchmarks
What’s a good CTR? What’s a healthy CAC? How many leads should a $1K test budget really bring in?

Without knowing the right numbers, every dashboard looks the same — confusing, impossible to trust, and easy to misread.

And the danger is, you could think you’re doing fine while in reality you’re burning cash on campaigns that will never scale.
04
Every mistake compounds
The wrong targeting pollutes your pixel. Weak ads pull in the wrong audience. Miss a setting, and the algorithm learns all the wrong lessons.

Each mistake doesn’t just waste money in the moment — it makes the next campaign harder and more expensive to fix, changing the trajectory of your growth.
05
You don’t know the 10% that matters
In ads, 10% of actions drive 90% of results. The problem is, when you’re just starting out, every lever looks the same.

Do you focus on creatives, copy, audiences, bidding, landing pages? If you’re not sure which ones actually move the needle, you’ll spend all your time and budget on the wrong things.
06
Scaling is a different game
Running ads at $2K–$5K per month is one thing. But increasing budget without breaking performance is a different challenge altogether.

Scaling isn’t about simply raising daily spend — it’s about knowing how to allocate higher budgets into the right campaigns, audiences, and creative so every extra dollar amplifies what’s working instead of fueling waste.
07
No agency will ever care as much as you 
Agencies can run campaigns — but they’ll never study your pipeline with the same urgency you do. The moment they rotate staff or prioritize bigger accounts, your growth stalls. And let’s be real: even testing three different agencies for three months each is a nine-month, $100K experiment.
‍
The founders we help know it’s smarter to build the capability in-house first. Then, when you do outsource later, you’ll already know exactly what works — and you won’t be flying blind.

We helped founders solve these. Again, again and again.

From 120k to 1,2M ARR in 8 months bootstrapped
Arman hit 10K MRR but couldn’t scale further. After joining SaaS Camp, he went from 5 to 25 demos/week in just 4 weeks, boosted his close rate to 35%, and scaled to $100K MRR in 8 months — while cutting 30+ hours from his weekly workload. Starting at just $3k/mo ad spend.
Full case study
  • Over 11X ROI (LTV:CAC)
  • Close rate boosted to 35%
  • 5X more demos in 4 weeks
  • 30+ hours/week saved

4 minutes of love from clients

  • Closing buyers at 10X the price after changing positioning
    Our plans were so cheap that we could not afford marketing and high cost of acquisition. This made our growth impossible. We have now 10x the price and have already sold two of our highest volume plans. Just sealed a sale which would have been $100 previously and now $1000.
    Ian
  • From 0 demos to 23 BOOKED demos in 7 days
    Yes! I booked 23 meetings. I've been booking a demo per day now. We had an empty calendar for months prior to that, so everything has become a lot easier since we started.
    Brian
  • 0% to 30% booking rate after changing our messaging
    With our new messaging changed... We have again started filling the pipeline. 2 LOIs so far from the 6 leads that we booked.
    Supreet
  • Sale closed 6 days after joining
    Just got my first sale. And it’s been only 6 days since we launched the campaign!
    Jillian
  • Close rate Increased by 20% while going from 0 to 83 booked demos
    Thanks to SaaS Camp team I've been able to get soo much farther than I would have ever gotten by myself... very quickly.
    Britton
  • Clearing 7 figures with a portfolio of businesses
    My portfolio cleared 7 figures this year (gross) and having someone to pull me up a level when I get stuck in a biz was super valuable.
    Andrew
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We are your startup's Lead Flow Design partners

When we asked members what made us different, most founders said it's the unmatched level of support from our side.

Our proven methodology

Step 1 - Launch campaigns

We will help you correctly launch and run the ad campaigns to identify your high-intent ICP,  so you see who is actually willing to pay the most for your solution, quickest.

Step 2 - Implement a 3-Level Sales Mechanism

We will share the best practices for selling mid-ticket and high-ticket SaaS products showing what your buyer journey should look like before, during and after the demo for maximum close rates. This way you get prepared, high-intent leads and can convert them without long sales cycles.

Step 3 - Scaling

We will help you scale your predictable paid acquisition by showing you how to reinvest your new revenue into winning ads in the most effective way possible, so you don't burn any budget and hit your next revenue milestones.

See our strategies in action

From 5 to 150 daily
sign-ups in 4 weeks

Ricard, Founder of Dividend Compass shares how we got his product from 5 to 150 daily sign-ups and talks about his experience with SaaS Camp.

4.2X increase in profit 
in 11 weeks

Marcus from Feedbucket talks about how his confidence in his product changed after we helped him increase his profit by 4.2 times. We booked the first demos in week 0 and received the payment from the first B2B lead on day 17.

Lead closed 6 days after launching campaigns

Jillian celebrates closing the sale from her campaign just 6 days after she launched. We helped her identify an ideal customer profile, set up campaigns, and handle objections, which brought us results that fast (PS - Jillian recorded this testimonial in her first month inside the program).

And here's what they got to say after completing the program

Get started now

Here startups grow sales. Fast.

Aaron's team has been working hard on their startup for more than a year. For 14 months their free users were dragging them in all ways. When they joined the program we realized we should throw away 85% of the features and double down on what has the highest chance to bring revenue: telemedicine for pet owners. In 3 weeks since our first meeting, the founders closed 4 B2B sales with veterinarian clinics.
Startup's calendar before joining VS after being inside for 6 weeks (crickets VS 17 call week)
before
after

Hit your revenue targets using strategies battle-tested by 150+ startups

Learn how to run ads — the right way — from day one. You’ve proven people want your product. Now it’s time to scale without wasting months and money on trial and error. We’ll teach you ads step by step, so you can grow fast and keep control of your pipeline.

Why I teach other founders ads

Hey, I’m Denis. Before advising founders, I struggled with the exact same problems in my startups you’re facing now: an empty pipeline, campaigns that went nowhere, and wasting money testing things I didn’t fully understand. I know what it feels like to push for growth with limited time, budget, and runway.
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After years of effort — and six figures invested in masterminds and learning from the best — I finally cracked how to make ads work without burning money. Since then, SaaS founders have come to me to learn the same approach, and the entrepreneurs I’ve worked with have added mid 8-figures in new sales by mastering ads in-house and building predictable growth engines they control.
Get started now
  • Arman from averaging 3 calls a week to filling 3 calendars for his team
    I've never been at a company that has grown as fast as us. We joined having around 3 demos a week, and were booking 30-40 calls a week by the end of our first month inside SaaS Camp. We added over 0.5M while being inside, what put us into top 5% of fastest growing startups. Crazy journey.
    Arman
  • Matthew went from an empty pipeline to closing multiple 5-figure deals
    We had no predictable way for signing B2B customers for years. But for past months we've been landing at least a contract per week. The last 7 days have been our record high with us signing three 5-figure annual contracts.
    Matthew

WILL SHARES HOW HE MADE OVER £40K INSIDE SAAS CAMP

What happens after we accept you inside

  • We teach you how to find which ads and messaging is already working best for your competitors and help you create your custom roadmap
  • We guide you through setting up the campaigns and share proven ad and copy templates which generated millions in sales for our clients
  • We help you install a 3-Level sales process so you can convert your new leads without long sales cycles
  • We show you how to effectively scale campaigns without burning ad spend or messing up the audiences

Frequently Asked Questions

But will ads really work for my SaaS?

Here’s the truth: if even one competitor larger than you is running campaigns, the question isn’t if ads work. It’s whether you’ll figure them out fast enough to compete — before they take more of the market while you’re still experimenting.
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We’ve seen this play out across 100+ SaaS startups: once you know how to position your offer, get high-intent buyers to book demos, target the right accounts, and track the right metrics, ads stop being a gamble and become the most predictable way to build pipeline.

What makes your process different?

Many people know how to run some ads. Very few know how to run them well for B2B SaaS. And even fewer mastered teaching that to others.
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We learned through our own startups that scaling is a ton easier when all the prospects entering your pipeline have the budget, know they have a problem, and are looking to invest in a solution like yours. This is what the purpose of High-Intent Scaling really is. 
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To have the highest Return On Ad Spend, you need to learn how to run campaigns designed to attract such high-intent buyers. Our role is to teach you how to do this right. 
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And by the way — we have the best track record in the game for it.

So who would be doing what?

We will help you set up campaigns and share our proven framework for closing SaaS deals. You'll run the ads from your account and close sales.

Why apply now?

Every day you still have the scaleable acquisition puzzle unsolved is losing you tens of thousands in your company's valuation. Plus, A-level talent won't join your team if they don't believe your startup can 10X in the next 2 years. 
‍
If you are completely comfortable with your current growth rate, please don't apply.

How long until I start seeing results? 

It depends on the speed you execute with. Plus, it depends on your niche, stage, and offer. Regardless of the niche, most founders start making profit from ads in month 2.

Do you provide references?

As we're getting too many applications - we don't have time to do this. If you're unsure this will work for you, watch the videos above and go through client results on saascamp.com and Denis Shatalin youtube channel.

How much budget do I need?

Usually we suggest clients to start at $100-$150 daily ad budget. The higher you go beyond it, the quicker you'll find the messaging which would turn you $1 into $5.

How much revenue will I add by the end? 

Depends on your speed of execution. As you see numerous other founders have gotten results way beyond their projections, so we know the program works. How much you commit to it is fully on you.

Unlock predictable revenue for your B2B SaaS today

7 days to get started. 3 weeks until the new funnel starts generating sales (on average).

SaaS Camp Resources

  • How we added $600K ARR for Arman's
    B2B SaaS in 6 months
  • How Noah collected $62k with
    his B2B SaaS in 6 days
  • I helped Terrence book 14 B2B SaaS
    demos in 2 days
  • Why Meta Ads are bringing
    you unqualified leads
  • My $3M B2B SaaS
    Meta Ad Strategy explained
  • How I got multiple startups
    from  2-5 to 50 SQLs a week