Case Study


Ilya runs Powerleads.io, a product that lets you get a ton of leads from YouTube filtered by niche parameters. He needed help with getting in front of customers and closing sales with large agencies. They were finding it difficult to book calls with prospects, had low reply rates and prospects just weren’t interested in getting on calls.
Step 1

Identifying Market Positioning and getting leads

The interesting thing about Power Leads has been that they were the first on the market to provide a working YouTube scraping algorithm. The good part of it was that nobody was dictating rules for our pricing, but the issue was… there was no one we could replicate systems from.We brainstormed who would be the companies who would get the most value from the product:
  • Lead generation agencies serving creators
  • Digital marketing agencies doing business around YouTube
After building lead lists in Apollo, we went to exportapollo.io,
as it allows us to get Apollo contacts cheaper by bypassing the extraction limit.
Step 2

Identifying Market Positioning and getting leads

Initially, we didn’t know the best positioning and the message that would perform best. That’s why we created 4 campaigns to test multiple angles:
  • Case study hook
  • Question hook
  • Authority hook
  • Free value hook
After sending out initial 3000 emails from 30 domains, we found which campaigns were performing best, and doubled down on the free value one.
We offered people a demo lead list for their niche, they replied with filters they’d like, then we sent them demo lead list which we generate using Power Leads’ software. Once they liked the demo list, they often asked to get on a call themselves.On a call, we would sell tens of thousands of leads for $1k - $7k depending on the complexity of the search and volume.Here are the campaign numbers we achieved:
  • 93% open rate, 15% reply rate, and 25% of replies were positive:
  • And the campaign that we started shortly after, had a 77% open rate, and a 10% reply rate.
  • After we tested messaging and positioning on such a number of contacts, we found the positioning and variations that were booking us the most calls and converting the most deals.

Step 3

Streamlining the
sales process

None of this would make sense if we didn’t put a proven sales process in place. We sent relevant materials to leads prior to the call to warm them up.For the call itself, we qualified the lead, built up Cost of Inaction, and converted them during our 1 call close structure.
Step 4

Optimizing the funnel

After the first 20 calls, we went through conversions at each step of the funnel to identify bottlenecks.
We analyzed:
  • Open rates
  • Reply rate
  • Click through rates
  • Booking rates
  • Time from reply to booking
  • Lead scores recorded in CRM
  • Lead commitment level
  • Length of deal cycle
  • 3 main types of buyers
  • Upsell conversions
Our open rates, reply rates, and referrals were insanely high, but we didn’t like that it took an average of 4 weeks from initial contact to getting the payment (common for 50-100-employee company size), so we added incentives for purchasing quickly.


We changed his startup’s positioning to sell to media agencies, created a new lead list, built a cold email campaign to send 50 emails from 50 domains a day, and changed copy for all the sequences. Within 3 weeks they got 52 positive replies, 16 calls, and 4 sales.
The timeframe for these screenshots above was 3 weeks (thanks to the quick pace of Power Leads team). And the screenshots below show the founder’s calendar before and after joining.
*Currently we are fully booked for the next few weeks due to high demand, sorry for the inconvenience.